WIlliam Lafleur

William Lafleur

Happy Wednesday, ever’body!

Today I’m bringing you an interview with William “Bad Mofo” Lafleur. William is one of the many top notch coaches to come out of Zach Even-Esh’s Underground Strength Coach certifications. We met last year at Zach’s Underground Strength Conference in New Jersey.

At an age when most of us (well, me anyway) were busy “chasing tail” or the next big thrill, William is changing lives and making a real, positive impact on his community. At 21, William is the proud owner of his own gym, Primal Athletic Development, in Sherbrooke, Quebec.

Listen in as we discuss training, Canada, books we all should be reading and what it’s like to be a leader when you’re just a few years older than your followers. To listen CLICK HERE! To watch the video, GO HERE. Don’t forget to look us up on SoundCloud.

To our perfect imperfection,


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