I’m listening to a book right now entitled Start with Why: How Great Leaders Inspire Everyone to Take Action. It’s written by Simon Sinek

The premise of the book is that all great leaders, both leaders of people and industry, from Martin Luther King, Jr. to Apple, Inc, start with their own fundamental “Why.”

This is the big “Why.” The one that explains everything they do and guides the “How” and “What” they do.

Take me, for instance. The “What” of what I do is that I run a gym and offer personal training services.

My “How” is the way in which I run my gym: I run small groups; I cater to outliers, those less attracted to traditional gyms and traditional gym culture; I foster a culture of self development and personal improvement over surface based systems interested in improved appearance only.

But what about my “Why?” Why do I do all this?

Because I want to change the world.

My “Why” is that I believe the only way to make the world a better place is to help people discover how they themselves can be better. But I can’t teach what I don’t first know myself. That means my “Why” also must include, because I want to be the best I can be. Along the way I hope to share what I’ve learned with whoever will listen.

As I write, I’m reminded of two things. The first is the original Agoge Fitness Systems motto:

Everyone has potential…What’s yours?

And what may well serve as an addendum:

Where becoming better is more important than becoming the best.

To our perfect imperfection,


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